Lifestyle

Spotlight on a sport-inspired culture. Updates and trends to ignite your creative spark at work and in life.

Essential Reading

Find your Purpose

Find your Purpose

Our Unconventional Journey to Happiness

Half a Century of Classic Style: The History of the adidas Stan Smith

When Impossible is Really Nothing – adidas Leaders Climb Cerro El Plomo (5,434m)
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Career

Tools and motivation for leaders and experts. Be more productive. Propel your career. Become a business MVP.

Essential Reading

Workplace Culture: The Performance Blueprint

Workplace Culture: The Performance Blueprint

Behind the Scenes: Team India Takes Over the World of Cricket
A group of participants at the Black Footwear Forum.

Culture is Currency: Learnings From the Black Footwear Forum

Cracking the Code: Service Design and the Value of Investigating Consumer Behavior
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In practice

Looking to raise your game on a daily basis and strive to be the MVP in your team? Sometimes it just takes small changes to meet those challenges head on.

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Mindset

Think like an athlete. Reach your full potential with a pioneering spirit and winning attitude powered by sport.

Laura Wolvaardt is Preparing the Next Generation of Women Cricketers

Making Sport Equal for Girls: How adidas Breaking Barriers Project is Changing the Game in Europe

Our Top Learners Inspire and Share Their Upskilling Stories

José Mourinho: A Winning and Leadership Style That Transcends Sport
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Career Coach

Need to figure out your next off-field move? Our experience in talent scouting and getting the best out of our players can help.

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Ideas

Creativity in action. Unlocking the imagination and cracking the code behind big ideas and innovation.

Essential Reading

The GamePlan A Guide to Creativity

The GamePlan A Guide to Creativity

Let’s Talk About Design: Our adidas x KoRn Collab

From Voluntary to Mandatory: Our Journey Update with the EU Green Deal

The adidas Exhibit Select: A Shoe Shaped to the Needs of Women Athletes
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Flagship

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GamePlan A Speaker Series

We proudly present a series of talks from business players who tackle their work life with an athlete’s heart. They are talking for you and to you; triggering new thoughts and actions, coaching you to become your work life’s most valuable player. Don’t just listen to them. Transform your learnings into actionable steps. Take ownership for your life and create a masterpiece.

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