Being raised in Sofia, Bulgaria by a family of professional athletes and business entrepreneurs, I always felt that my passion for sports and willingness to jump into new challenging adventures would play a crucial role in my journey. Along my path I decided to blend my business background with the precision of computer science. I became curious about data and machine learning, and how these could be combined with sport to create things with business value. This led me to adidas where I had the chance to work on ground-breaking initiatives like Speed Factory, digital personalization and many other exciting projects. adidas also gave me the chance to volunteer in a South African township and use my passion for sport to change real people’s lives, allowing me to fully experience our core belief with all my senses.
Spotlight on a sport-inspired culture. Updates and trends to ignite your creative spark at work and in life.
Tools and motivation for leaders and experts. Be more productive. Propel your career. Become a business MVP.
Looking to raise your game on a daily basis and strive to be the MVP in your team? Sometimes it just takes small changes to meet those challenges head on.
Think like an athlete. Reach your full potential with a pioneering spirit and winning attitude powered by sport.
Need to figure out your next off-field move? Our experience in talent scouting and getting the best out of our players can help.
Creativity in action. Unlocking the imagination and cracking the code behind big ideas and innovation.
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