Yonel Ilieva

Staff

Yonel Ilieva

Being raised in Sofia, Bulgaria by a family of professional athletes and business entrepreneurs, I always felt that my passion for sports and willingness to jump into new challenging adventures would play a crucial role in my journey. Along my path I decided to blend my business background with the precision of computer science. I became curious about data and machine learning, and how these could be combined with sport to create things with business value. This led me to adidas where I had the chance to work on ground-breaking initiatives like Speed Factory, digital personalization and many other exciting projects. adidas also gave me the chance to volunteer in a South African township and use my passion for sport to change real people’s lives, allowing me to fully experience our core belief with all my senses.

1 articles since 2018

First time here?