I like making complicated things less complicated, which is why at adidas I decode our digital brand presence into KPIs and Frameworks. Balancing the rationality and creativity is important to me, which is why I am a dedicated numbers-cruncher by day, and a passionate pianist & songwriter by night. Positivity is in my DNA and keeps me going in both work and personal life. Heritage in China, born and raised in Berlin, and curious about the rest of the universe.
