
Staff
Sigrid Bührle
I decided to follow my passion for apparel and product creation from the very beginning of my career, and my mom taught me how to sew my clothes, when I was a teenager. Before joining adidas in 1997 as an Apparel Developer, I gained experience in the apparel industry in China/Ningbo, focusing on QC, production planning and merchandising, which allowed me to put into practice what I learned during my college studies in garment engineering.
From setting foot in the adidas headquarters in Herzogenaurach 26 years ago to holding the roles of both SVP Product Operations and SVP Sustainability, it has been a fulfilling journey so far. As SVP Product Operations, it’s my and my team’s responsibility to develop innovative products for athletes and consumers that offer great value, quality, the right fit and functionality at the right price. As SVP Sustainability, I am responsible for both setting adidas’ future sustainability direction and the execution and delivery of our strategy, including our journey to 9/10 sustainable products and decarbonizing our value chain.