Lifestyle

Spotlight on a sport-inspired culture. Updates and trends to ignite your creative spark at work and in life.

Essential Reading

Find your Purpose

Find your Purpose
Two men talking while checking their laptops under a large building structure, adidas, HQ, headquarters, Herzogenaurach

A Return to the Office Is the Perfect Time to Ask: Which Habits Spark Joy?
Woman wearing a pink t-shirt with hands behind her head smiling, adidas, women, training, sports, sport, fitness, apparel

How Listening Leads to the Best Women’s Sportswear
Bruno Guimaraes in adidas headquarters in Herzogenaurach. Bruno Guimaraes, adidas, football, headquarters, Herzogenaurach

Bruno Guimarães Reflects on a New Team, New Language and New Life During a Pandemic
see all articles

Career

Tools and motivation for leaders and experts. Be more productive. Propel your career. Become a business MVP.

Essential Reading

Workplace Culture: The Performance Blueprint

Workplace Culture: The Performance Blueprint
Men and women jumping on yellow trampoline together, adidas Runners, running, captains, adidas, HQ, Herzogenaurach, Germany, campus

The Importance of Diverse Leaders and How They Help Our Younger Generation
Men and women working at a table on laptops while discussing ideas, adidas, employees, workplace, culture, headquarters

If You Want to be Successful, Choose Your Team Wisely
Woman smiling with arms crossed in grey sweatshirt on basketball court, women, girl, leader, sports, sport

3 Team Building Ideas You Can’t Miss
see all articles

In practice

Looking to raise your game on a daily basis and strive to be the MVP in your team? Sometimes it just takes small changes to meet those challenges head on.

see all articles

Mindset

Think like an athlete. Reach your full potential with a pioneering spirit and winning attitude powered by sport.

Essential Reading

The 3 Cs Behind Great Leadership

The 3 Cs Behind Great Leadership
Woman wearing blue tennis outfit holding tennis racket and celebrating on blue court, Caroline Wozniacki, tennis, player, Danish, athlete, Autralia, Melbourne

5 Motivational Stories from Grand Slam Champion Caroline Wozniacki
Woman wearing black sports shirt running outside, adidas, sports, sport, fitness, running, exercise, woman

Run a Marathon, Change Your Life – And Maybe Even the World
Black and white picture of man kissing a trophy, Stan Smith, tennis, player, athlete, sports, sport

Stan (the Man) Smith’s 5 Top Tips for Playing Gracefully at Every Age
see all articles

Career Coach

Need to figure out your next off-field move? Our experience in talent scouting and getting the best out of our players can help.

see all articles

Ideas

Creativity in action. Unlocking the imagination and cracking the code behind big ideas and innovation.

Essential Reading

The GamePlan A Guide to Creativity

The GamePlan A Guide to Creativity
Group of men and women brainstorming ideas collaboratively, teamwork, collaborate, team, problem, solving, GamePlan A

Is Collaboration the Future of Sustainable Business? The Global Giants of Industry Think It Is
Old adidas label inside the shoe tongue, archive, adidas, sports, history, shoes

The History of adidas: A Background of Collaboration and Innovation
Two people running on concrete, sports, sport, running, Olympics, adidas

How Digital Testing Helps adidas to Create the Best for the Athlete
see all articles

Flagship

see all articles

Follow us and join the conversation

Contribute
Mindset Lifestyle Ideas Career

SIGN UP FOR UPDATES

You are almost done. We sent you a confirmation email. Please click the activation link within the email to complete your subscription.

It seems like the email address has already been registered. If you cannot find the confirmation mail in your inbox, please check your spam folder or contact us.

Oh no! An unexpected error occurred. Please try again.

Contribute
Search starts after entering three characters.
Your search did not score a hit.
Try again. Check your spelling or use different terms for better results.
Recently visited articles
Stephanie Graeber

Stephanie Graeber

Tags: Internal Communication, IT, American Studies, Sports Marketing, sneaker addict

Since November 2010 the adidas Group Corporate Communications department is my home.

I have broad experience in the media business, PR and communications. My sneaker collection comprises of over 100 pairs and is constantly growing… I wonder why.

Things I love: Superstar Sneakers and Crossfit.

3 articles since 2015

Load more

First time here?

Oh no!

An unexpected error occurred.