Thinking, collaborating and acting across functions, industries and disciplines is what drives me. In 2008, I joined adidas as part of the History Management team. Whilst it’s a rather unusual way to start a career, it gave me the unique opportunity to write my PhD about the importance of Brand Heritage on Brand Trust in the Sporting Goods Industry. During this five year journey I worked cross-functionally in various departments such as Finance, Sales and Marketing. I really enjoyed how it allowed me to connect the academic and business world. Three years ago I started working in the Global Brand Strategy department in order to drive a project about the most important asset of every company; its consumers. Where else would you need more cross-functional collaboration? Personally I find it very motivating to see the passion, dedication and emotional connection of our consumers with the brand. For instance, one consumer told me he has literally an adidas museum at home with more than 5.000 products and know in his village as “Mister adidas”. I'm a passionate tennis player and proud of my single-handed backhand. Off the court I'm a board member of the Thuringia Tennis association
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