As the Chief Information Officer at adidas, I’m responsible for setting the company’s digital agenda and accelerating cross-functional digital initiatives. I’m a passionate champion of the digital revolution changing how people consume media and engage with brands, distribution and content. I have deep experience in highly complex multi-brand eCommerce and Omni-Channel retail integration platforms, while also focusing on how digital touchpoints are transforming how we think, plan, buy and measure media across paid, owned and earned. I love to be in a fast paced, innovative and high risk environment surrounded by people who want to challenge each other and be challenged to maximize results. I am data driven but love working in the unknown and in creative – a mix of marketer, data lover and technologist.
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