I always dreamt of becoming a professional athlete, but my genes decided against me, so I never made it to the Olympics. Being a competitive person not only in sports (which I studied by the way) I had to set myself different goals. I figured out that I am a seeker, constantly searching for new ideas and good stories to tell. This insight led me to where I am today: By now I am self-employed working as digital strategy consultant for various clients across different areas of business, mainly sports & lifestyle brands. Before having the balls to start a business by myself, I worked over 7 years in a highly competitive digital marketing/communications department at an international beverage company in Austria, Munich and Singapore. Apart from work I try to extend my (already way too big) sneaker collection, work out, practice Yoga, play tennis and go snowboarding whenever possible.
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