I always dreamt of becoming a professional athlete, but my genes decided against me, so I never made it to the Olympics. Being a competitive person not only in sports (which I studied by the way), I set myself different goals. I figured out that I am constantly searching for new ideas and good stories to tell. This insight led me to where I am today: Now I am partner and Head of Marketing Intelligence at Apollo18, a sports marketing consultancy. Before that, I worked over ten years in a highly competitive digital marketing department at an international beverage company in Austria, Germany and Singapore as well as in an American start-up that disrupted the travel industry with airbeds. Apart from work I try to extend my (already way too big) sneaker collection, DJ and produce electronic music, practice Yoga and go snowboarding whenever possible.
Spotlight on a sport-inspired culture. Updates and trends to ignite your creative spark at work and in life.
A Moonshot for Running Shoes: Using Carbon Footprint Analysis to Create More Sustainable Products [Podcast]
Tools and motivation for leaders and experts. Be more productive. Propel your career. Become a business MVP.
Looking to raise your game on a daily basis and strive to be the MVP in your team? Sometimes it just takes small changes to meet those challenges head on.
Think like an athlete. Reach your full potential with a pioneering spirit and winning attitude powered by sport.
Need to figure out your next off-field move? Our experience in talent scouting and getting the best out of our players can help.
Creativity in action. Unlocking the imagination and cracking the code behind big ideas and innovation.
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