I´m a retired Athlete today – but travelling the world for more than 15 years as a Triathlete taught me more than any University ever could. This is where my passion for working with athletes comes from. Supporting, servicing them the best way and helping them to fulfill their potential is what makes my day complete. At adidas I´m the head of the adidas INFINITE TRAILS concept and manage the category of Trailrunning in Global Sports Marketing. My target is to establish adidas as the best Trailrunning brand in the community and I´m a true believer that empowering and activating the right athletes will make the difference to achieve this goal. I´m still working hands-on with athletes as a coach and performance specialist – so don’t start discussions about training with me when in a rush…
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