In 2008 after 5 years of IT consulting and working for companies like PwC I joined adidas to setup the business intelligence reporting team in the US at Reebok HQ in Canton. In 2011 when Reebok repositioned itself as the fitness brand of the adidas Group, I was there not only to witness the transformation but also embraced it into my life by joining CrossFit. It made me fitter and helped me find a new source of wind under my wings. Last year yet another transformation happened within adidas when a program called ‘talent carousel’ was launched encouraging employees to work in cross functional and cross cultural jobs. Once again I was there to take up the challenge and last year I moved to our HQ in Germany as a product manager. Every single day I am thrilled with the opportunities adidas offers employees to have a positive impact on humanity through sports.
