I realized that I wanted to follow my passion and pursue a career in sport many years before setting foot in the adidas headquarters in Herzogenaurach, for the first time in 1999. I initially joined the UK business as Football and Rugby Marketing Manager, and 23 years later I’m still just as passionate and proud to work for the 3-Stripes, where I head up the brand’s global football business as General Manager. My role allows me to make my all-consuming passion for sport part of my daily life, and I work with teams across Strategy, Product Marketing, Design and Development, Brand Marketing, and Sports Marketing (to name a few). This massively inspires me and lets me grow out of my comfort zone almost every day – but when the requirement is to lead there’s no other way.
Spotlight on a sport-inspired culture. Updates and trends to ignite your creative spark at work and in life.
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Looking to raise your game on a daily basis and strive to be the MVP in your team? Sometimes it just takes small changes to meet those challenges head on.
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Creativity in action. Unlocking the imagination and cracking the code behind big ideas and innovation.
How One of the Most Difficult Times in My Life Inspired the adidas Breast Cancer Awareness Collection
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