Tags: Globetrotter, Sales strategies, brand, innovation Growing up in a sporting family, my passion for sports has naturally developed since I was a very young child. Every weekend, you found me actively participating on the soccer fields and tennis courts around Amsterdam. This still continuous nowadays as I’m supporting my children with their first positive sporting experiences and I enjoy living a healthy lifestyle. My expertise lies in the creation of powerful brands from iconic talent/sports properties. This includes the strategic development of their brand equity, creating value by innovative activations and capturing the value through B2B partnerships or B2C sales strategies. Over the last two decades, I’ve gained working and life experience from working and living in all parts of the world. I’ve worked for adidas in America (New York), Germany (HZA), Japan (Tokyo), Korea (Seoul), China (Hong Kong) and the Netherlands (Amsterdam). On top of that, I’ve been privileged to work with so many subsidiaries across the globe. I like to remind my team members that having fun is an important part of the journey to achieve our corporate goals.
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