I’m Mike Andrews, Director of Advanced Development for Reebok Future. I started my career at Reebok in September of 1996 as a drafter, and helped to launch the Reebok Rapid Prototype lab, one of the first in the footwear industry. In 2005, I moved into footwear development for Reebok’s Advanced Concepts team, collaborating on several successful technology launches including EasyTone, HexRide, and Zig. In 2016, I was named Director of Advanced Development for Future. With Future, the focus on researching sustainable materials and processes led to Cotton & Corn in 2017, FloatRide Energy Grow and laying the foundation for Reebok’s Grow standards in 2020.
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