Matt O’Toole is President of the Reebok brand, responsible for the direction and strategy of the brand globally. During his tenure leading the Reebok brand, Matt has overseen the development, launch and marketing of some of Reebok’s most successful product and marketing concepts in decades including ZQuick, ZigTech and Real Flex. Matt has also been instrumental in forging Reebok’s groundbreaking partnerships with CrossFit, Reebok Spartan Race and Les Mills.
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