I’m a technology enthusiast at heart and proud father of two daughters. As I enjoy seeing how my kids learn and find their paths, it reminds me so much of myself. As a young kid I was attracted to computers like nothing else, spending endless hours building them, learning programming, and of course, gaming. So, it was clear I had to start my career in software engineering, later consulting, architecture, and eventually technology leadership. A path which brought me to adidas some 15 years ago, and I have ever enjoyed the ride with the three stripes. Nowadays the purpose of my role in Technology Enablement is twofold: providing technologies to our teams so they can build solutions focused around the consumer and enabling people to grow their technology skills relevant for our company.
