Marilena Abt

Marilena Abt

I work as an innovation advisor at TRENDONE in Hamburg. My focus is on workshops, strategy projects and the development of Trend Studies. Before that, I worked for several years in marketing and business development in an international consumer products company in Switzerland. Already while studying I could pursue my passion for trend research: At the Zurich University of the Arts I focused specifically on the analysis of future worlds and social trends to derive stringent scenarios for the future. My main focus of interest is trends in Design and Lifestyle, Social Life, Consumer Goods and Retail.

1 articles since 2015

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