I have been with adidas for 17 years, working and living in 3 different continents and 4 countries for our amazing brand. My passion is for people, digital growth and retail – to bring adidas to the next level. I always try to create a winning mindset with the teams that work with me – being positive and energetic brings much more joy and fun at work. as sports is a big part of my life – especially Snowboarding, Running, Basketball and Surfing…there is no better company to work for than adidas! After working in Country, Regional, Global DTC roles - I became the General Manager of adidas Colombia earlier this year.