I’ve always loved riding bikes. At five years old I learned to ride and started racing BMX at six. I put myself through college toiling in bike shops. I got a degree in business administration with an emphasis in marketing. You could say my work with adidas is my dream job as it combines my love for biking, communication, products, and marketing. It is constantly evolving, which helps me to stay passionate about what I do. And I really love that I get to not only envision a product but also see it through creation to delivery to the end user (aka bike riders). There is something incredibly satisfying about creating a product and then seeing it on a complete stranger’s feet at a random bike park.
