I joined adidas Group as a global spokesperson in 2006. Back then, my responsibilities included building media relationships for Human Resources topics as well as developing, planning and executing corporate communication activities for key sports events like the UEFA EURO 2008™ and the 2010 FIFA World Cup South Africa™. After a one-year parental leave, I returned to head up Global Internal Communication which I focused on for more than three years. Since 2015, my team and I are responsible for the corporate content strategy, marketing, planning and creation. This includes concept, analytics and evolution of all internal and external Corporate channels such as our website, blog, associated social media channels and last but not least the adidas Group's award-winning social intranet and collaboration platform a-LIVE. Before joining the adidas Group, I held various PR positions with IBM in Germany and abroad. I love the huge scope I have working on the technical evolution of our Corporate platforms to filling them with engaging content. It’s what makes my job super interesting. I have been fascinated by snowboarding since high-school and hope to spend more time in the mountains with my family in the coming winters. I try to run and workout regularly. I am also interested in fashion and love to cook for my friends.
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