I've proudly worn my stripes for over a decade, in a journey that has taken me across borders, living in different countries and working across diverse roles in Marketing, Communications, Culture and Communities. A pivotal move to Germany four years ago propelled me towards my purpose: shaping the global strategy for football and birthing the adidas football collective. Now leading the global Communications, Communities, and Culture team for adidas football, I create groundbreaking footwear campaigns and drive meaningful change through the adidas football collective, living our brand's core belief daily.
