I’m a Senior Manager Content Strategy, adidas Group Corporate Communication. As such I help to enhance the company’s reputation world-wide, by creating, governing and evolving an integrated communication framework that further maximizes the department’s impact. I’m very proud to be a key driver of both, GamePlan-A.com and the Content Marketing Strategy behind it. This is because I truly believe that work life is better, more inspiring and fun if we integrate more sportsmanship into it. I’m keen on doing my part to grow and enable a community that promotes this idea.