Looking back at a career spanning action sports, fintech, accelerated tech, gaming, fashion, automotive and advertising, there’s one common denominator — The greatest brands are bound by a deep and passionate connection to community, proven by the product and experience choices they offer.
‘Go fast, take chances AND hold hands‘ is my professional motto. My passion for creating new connections between communities and brands is what gets me up every morning. I am a forever student of emerging culture and market creation which has inspired one of my most exciting rides to date: adidas’ move into the Metaverse.
I am honored to guide one of the most pioneering and ambitious teams as the Global Vice President for adidas web3 studio ushering adidas into virtual gear, connected gear and collectibles. Previously I was Vice President of adidas originals, collaborations and basketball where I introduced the New Age of Originality to reposition the trefoil to win premium streetwear consumers globally.
