Eric Liedtke

Staff

Eric Liedtke

I’m an Executive Board Member, Global Brands at adidas leading all adidas and Reebok Business Units, sub-brands as well as key Brand functions including Design, Innovation, Brand Management and Digital Brand Commerce. As a former competitive swimmer, and Oceans Advocate, I’ve merged my passion for the water with my open-source approach to business, catalyzing a company-wide commitment to sustainability. To fight marine pollution, I initiated a partnership with Parley for the Oceans, committing to create one million pair of shoes from up-cycled plastic recovered from oceans and beaches and is driving the ambitious goal of eliminating virgin polyester from adidas products by 2020. I’m a serial intra-preneur – bridging fast-paced, technology driven innovation with the legacy of the world’s greatest sports brand. I’ve recently led the introduction of adidas Futurecraft 4D, the world’s first running shoe featuring the revolutionary additive manufacturing technology – Digital Light Synthesis.

1 articles since 2018

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