I’m an Executive Board Member, Global Brands at adidas leading all adidas and Reebok Business Units, sub-brands as well as key Brand functions including Design, Innovation, Brand Management and Digital Brand Commerce.
As a former competitive swimmer, and Oceans Advocate, I’ve merged my passion for the water with my open-source approach to business, catalyzing a company-wide commitment to sustainability. To fight marine pollution, I initiated a partnership with Parley for the Oceans, committing to create one million pair of shoes from up-cycled plastic recovered from oceans and beaches and is driving the ambitious goal of eliminating virgin polyester from adidas products by 2020.
I’m a serial intra-preneur – bridging fast-paced, technology driven innovation with the legacy of the world’s greatest sports brand. I’ve recently led the introduction of adidas Futurecraft 4D, the world’s first running shoe featuring the revolutionary additive manufacturing technology – Digital Light Synthesis.
Lifestyle
Spotlight on a sport-inspired culture. Updates and trends to ignite your creative spark at work and in life.
Career
Tools and motivation for leaders and experts. Be more productive. Propel your career. Become a business MVP.
In practice
Looking to raise your game on a daily basis and strive to be the MVP in your team? Sometimes it just takes small changes to meet those challenges head on.
Mindset
Think like an athlete. Reach your full potential with a pioneering spirit and winning attitude powered by sport.
Career Coach
Need to figure out your next off-field move? Our experience in talent scouting and getting the best out of our players can help.
Ideas
Creativity in action. Unlocking the imagination and cracking the code behind big ideas and innovation.
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