With a firm belief that people make up a brand’s biggest asset, I’ve dedicated my career to working with strategic internal communications and culture. It has always involved challenging myself in some way and stepping out of my comfort zone. When it comes to sport, I basically do the same. My latest passions are wave surfing and running. Coming from IT and Telecom I have now landed at adidas, a sports brand like no other and with great people. I manage the corporate communications in the Nordics and I am part of the Europe corporate communications team.
Lifestyle
Spotlight on a sport-inspired culture. Updates and trends to ignite your creative spark at work and in life.
Career
Tools and motivation for leaders and experts. Be more productive. Propel your career. Become a business MVP.
In practice
Looking to raise your game on a daily basis and strive to be the MVP in your team? Sometimes it just takes small changes to meet those challenges head on.
Mindset
Think like an athlete. Reach your full potential with a pioneering spirit and winning attitude powered by sport.
Career Coach
Need to figure out your next off-field move? Our experience in talent scouting and getting the best out of our players can help.
Ideas
Creativity in action. Unlocking the imagination and cracking the code behind big ideas and innovation.
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