With a firm belief that people make up a brand’s biggest asset, I’ve dedicated my career to working with strategic internal communications and culture. It has always involved challenging myself in some way and stepping out of my comfort zone. When it comes to sport, I basically do the same. My latest passions are wave surfing and running. Coming from IT and Telecom I have now landed at adidas, a sports brand like no other and with great people. I manage the corporate communications in the Nordics and I am part of the Europe corporate communications team.
