Barry Byrne

Staff

Barry Byrne

I’m a Global Procurement Leader with an insatiable passion for marketing. I have led procurement teams and marketing teams for some of the world’s biggest brands. I’m the Head of the Global Marketing and Retail Procurement team here at adidas, supporting the team to deliver change in marketing and procurement’s relationship to unlock substantial business benefits. I’m very proud to be Co-Chair of the sourcing board at the World Federation of Advertisers and a leader in the drive to reposition marketing procurement as a source of value creation versus cost cutting, maximizing our marketing investment. I’m a true believer in bringing the outside in at adidas, having assembled a team of world-class marketing and procurement talent from companies such as P&G, Diageo, AB-InBev, Nike and Walt Disney. We are here to create!

1 articles since 2019

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