I see myself as Sherlock Holmes, solving fictional mysteries with curiosity, strategy, and vision. Born in Colombia and living in Germany since 2018, I'm a service designer with a background in design and business. My passion lies in connecting the dots between the two fields and bringing a consumer and sustainability lens to my work at adidas. By bridging the outside-in and inside-out perspective, I help teams understand the right problems to tackle, using that Sherlock Holmes hat, and guide them in conquering their mountains.
