The idea started as a conversation between two friends: What if the Germany national football team came to live on the adidas campus during the 2020 European Football Championship? It might seem like a crazy scheme, but those friends were Kasper Rorsted (adidas CEO) and Oliver Bierhoff (one of the directors of the German Football Federation, the DFB).
Fast forward two years and adidas have built a new village on their World of Sports campus in Bavaria. Designed to be the ultimate team building hub, it will host the German National football team before opening up to adidas staff.
Appropriately, the first visitor to Home Ground was Manuel Neuer, the German team captain. Watch his exclusive tour of this amazing new space.
The Concept behind Home Ground
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