Impossible Is Nothing is the adidas attitude our 62,000 employees come to work with every day.
Our staff posted the possibilities they see on our internal social network. This set the stage for our athletes and partners who took over and shared how they are seeing possibilities to their collective millions of followers.
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Just like the adidas employees, our partners’ posts came from a place of rebellious optimism. They are rooted in adidas’ purpose that through sport, we have the power to change lives. Also echoing this bold, optimistic viewpoint were the series of Impossible Is Nothing films.