Portrait of kids holding hands and running together, on blue backdrop in summer. Purpose, Purpose driven life, joy, GamePlanA

PLANTING THE SEEDS OF PURPOSE

Kimberley Medeiros – Director at BOKS (Build Our Kids’ Success), Reebok Canada

For Reebok’s Kimberley Medeiros, purpose is a way of life. During the working day, she keeps herself busy as Director of a free before-school physical activity program, BOKS. At home, she’s committed to bringing up her own children with a well-rounded sense of purpose.