Spotlight on a sport-inspired culture. Updates and trends to ignite your creative spark at work and in life.
Tools and motivation for leaders and experts. Be more productive. Propel your career. Become a business MVP.
Think like an athlete. Reach your full potential with a pioneering spirit and winning attitude powered by sport.
Creativity in action. Unlocking the imagination and cracking the code behind big ideas and innovation.
Finding purpose is as important to companies as it is for individuals. The man in charge of adidas, CEO Kasper Rorsted, must ensure that his employees are inspired and motivated. He is guided by our company purpose ‘Through sport, we have the power to change lives’.
