Two people sit at a cluttered table sticking labels on glass bottles. Finding your purpose in life, Purpose meaning, Purpose Definition, Define Purpose, GamePlan A


As the founder of the sustainable bottle company soulbottles, Paul Kupfer found strength in collaborating around shared values.

“We lured our friends into our apartment with pizza and beer, and then they had to stick stickers on bottles for the whole night. The problem then was that you have to seal the stickers onto the bottles, and for that you need an oven that burns really hot. Our only option was the pottery kiln in the University of Arts in Vienna. We weren’t even students there, but they didn’t care… I think. Or at least they didn’t ask, and we just never mentioned it.”