WHY PURPOSE IS IMPORTANT TO ADIDAS
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Nicole Vollebregt – SVP Global Purpose at adidas
The Global Purpose team focuses on adidas’ goals around social impact, and diversity and inclusion. The team is led by Nicole, and here she explains why these subjects are such a priority for the company, both in our workplace and in how we interact with our consumers.
“Being purpose driven is critical for adidas because it is what our employees AND our consumers are looking for.”
- Nicole Vollebregt