Our plan to End Plastic Waste offers a roadmap for the industry
“We know that there’s no such thing as throwing plastic ‘away’…So we’ve come up with strategies to take responsibility for the plastic we’re introducing into the world.” – James Carnes, VP adidas Brand Strategy From redesigning to ensuring ease of recyclability, to scaling up use of plastic recovered from marine plastic pollution here’s a look inside the adidas plan to end plastic waste.