Celebrating 70 Years of adidas
What better way to celebrate than to look back over 70 years of partnerships and how we continue to push the boundaries of innovation.
Three stripes, 70 years. When you want to know the future, start by exploring the history. Well, it’s been seven decades since adidas was founded in the small town of Herzogenaurach in Germany, so it’s time to look back at some of the moments that have helped to shape the brand into what it is today.
Throughout our relatively short history, we’ve welcomed icons like Run DMC and Missy Elliott, equipped athletes from Stan Smith to Lionel Messi and co-created with the likes of Pharrell and Stella McCartney.
We’ve made bold moves in innovation, design and the constant push for scalable sustainability. All of this shows not only where we’ve come from, but our ambitions for the future.
Here are just a handful of moments that have made us who we are today.
The founder
“Only the best for the athlete”Adi Dassler
Adi Dassler’s motivation played a huge role in the history of our company and its unique culture and it lives on in each and every one of its employees to this day.
Dive into the mind and legacy of the adidas founder.
“Be creative, independent and take responsibility for your actions.”Adi Dassler, founder of adidas
The icon
It’s not easy to create a product that will still be alive and kicking decades after it hit the market. Read why the Superstar has become one of the most iconic sneakers in adidas’ history.
The man and the shoe
There aren’t many people who can say their name is synonymous with one of the best-selling shoes of all time. Check out what makes tennis legend and life-long adidas ambassador Stan Smith tick.
The innovators
Innovation lies at the very heart of adidas history. How many products do you know that are made out of light and oxygen? This is just one of many examples of how adidas has partnered up to take the sports industry to the next level.
The passion for sustainability
We’re pushing the boundaries on what it means to drive business results through our passion for sustainability.
Former Head of Global Brands Eric Liedtke sat down with us to talk sustainability from where it all started to where it continues to go. Dive into the adidas sustainability podcast with Eric Liedtke.
The pioneer for women’s rights
50 years ago, Kathrine Switzer was pulled by her shirt in an attempt to drag her from the Boston Marathon race. Why? Because she was a woman.
She later dedicated her life to running and encouraging other women to break free of the barriers in place to pursue their goals.
Get to know the athlete who won women’s rights to running at the Boston Marathon.
The past, the present and the future
How can you connect the future to the present rooted in the past? The adidas archive. Each product tells a story about how adidas blurs the line between sports and fashion and how sometimes the past can have a very real influence on the future.
Step into the time machine of our adidas archive.
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