Three stripes, 70 years. When you want to know the future, start by exploring the history. Well, it’s been seven decades since adidas was founded in the small town of Herzogenaurach in Germany, so it’s time to look back at some of the moments that have helped to shape the brand into what it is today.

Throughout our relatively short history, we’ve welcomed icons like Run DMC and Missy Elliott, equipped athletes from Stan Smith to Lionel Messi and co-created with the likes of Kanye West and Stella McCartney.

We’ve made bold moves in innovation, design and the constant push for scalable sustainability. All of this shows not only where we’ve come from, but our ambitions for the future.

Here are just a handful of moments that have made us who we are today.

The founder

Adi Dassler’s motivation played a huge role in the history of our company and its unique culture and it lives on in each and every one of its employees to this day.

Dive into the mind and legacy of the adidas founder.

Adi Dassler the founder of adidas and the most important part of adidas history

The icon

It’s not easy to create a product that will still be alive and kicking decades after it hit the market. Read why the Superstar has become one of the most iconic sneakers in adidas’ history.

One of the most iconic models in the adidas history: the Superstar

The man and the shoe

The man and the shoe: Stan Smith is one of the most iconic assets in the adidas history

There aren’t many people who can say their name is synonymous with one of the best-selling shoes of all time. Check out what makes tennis legend and life-long adidas ambassador Stan Smith tick.

The innovators

The FUTURECRAFT 4D - adidas history

Innovation lies at the very heart of adidas history. How many products do you know that are made out of light and oxygen? This is just one of many examples of how adidas has partnered up to take the sports industry to the next level.

The passion for sustainability

We’re pushing the boundaries on what it means to drive business results through our passion for sustainability.

Head of Global Brands Eric Liedtke sat down with us to talk sustainability from where it all started to where it continues to go. Dive into the adidas sustainability podcast with Eric Liedtke.

Board member talks about sustainability - an essential part of adidas history

The pioneer for women’s rights

50 years ago, Kathrine Switzer was pulled by her shirt in an attempt to drag her from the Boston Marathon race. Why? Because she was a woman.

She later dedicated her life to running and encouraging other women to break free of the barriers in place to pursue their goals.

Get to know the athlete who won women’s rights to running at the Boston Marathon.

The first women to run the Boston Marathon - Kathrine Switzer | adidas history

The past, the present and the future

How can you connect the future to the present rooted in the past? The adidas archive. Each product tells a story about how adidas blurs the line between sports and fashion and how sometimes the past can have a very real influence on the future.

Step into the time machine of our adidas archive.

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by Gemina 20.08.2019
Happy 70th birthday adidas!
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