It’s that time of the year again: The World Cup is in full swing, and the best international football teams on the planet are vying for glory. It’s an exciting time.

Having taken care of sports marketing activities on behalf of adidas for the German football association (DFB) since 2011, I’ve been fortunate enough to spend quite some time with the German team, its staff and of course German head coach, Joachim Löw.

During the final preparations for the 2018 FIFA World Cup RussiaTM at the team’s training camp in Italy, I had the chance to chat with ‘Jogi’, where he shared some valuable insights into what he regards as the do’s and don’ts of going into such a massive competition as reigning world champions:

Germany national team coach Joachim Löw talking to a Sports Marketing Manager from adidas. GamePlan A, team, success, 2018 FIFA World Cup Russia, leadership, World Champions
Joachim Löw explaining what it takes to become a world champion. ©DFB/Philipp Reinhard

Do stay hungry and challenge each other

“They say that the most difficult thing is to stay on top. If you’re first, you’re the one that they are chasing. Over the past four World Cups, three cup holders left the competition in the group stages. We’re aware of this, and we’ve been warned, but we also have a new squad, with new players who are hungry for victory.”

“This, however, I treat totally independent from winning titles and trophies.”

Do listen to the heartbeat of the team, not just your own

“Over the years, a coach knows what a team and its components need in a certain moment. Once the tournament has kicked off, the schedule defines the rhythm. The closer the next game, the more intense your concentration gets. After the match, it’s time to regenerate both physically and mentally. To relax, I simply need to do one thing: sport. Whether that’s going running, cycling or just doing a session in our fitness tent.”

Do compile your extended team wisely

“We have an amazing team behind the team, where everyone gives their full support to the players and coaches: from physicians and physios to the PR crew, the kit men and our bus driver. Everyone is a true specialist within their own particular area and they’re all responsible for creating a fantastic mood and an amazing atmosphere.”

Germany national team coach Joachim Löw talking to a Sports Marketing Manager from adidas. GamePlan A, team, success, 2018 FIFA World Cup Russia, leadership, World Champions
To get the most out of a team, you need to understand the team. ©DFB/Philipp Reinhard

Don’t think that you can simply replicate a successful strategy

“In Brazil 2014, everything fitted together perfectly. We were a unit both on and off the pitch. After the disappointment of earlier tournaments, everyone absolutely wanted to take this final step together. Four years later, we cannot simply copy this success and we don’t want to. We’re a new unit now and you can’t compare the team now with the team we had four years ago, but we still have that same hunger to win.”

Don’t let the expectations of others define your game plan

“The whole country is watching and judging the squad, as is the case in every tournament. What I usually tell the players before they reach the pitch is to enjoy competing against the world’s best and if there are high expectations, we should always try to turn them into positive energy.

Don’t plan for setbacks

“You should always plan for the best possible outcome; however, every athlete experiences defeat at one time or another. If the game doesn’t go as intended, giving recognition to a victorious opponent and playing fair is all part of good sportsmanship. We’ll be taking this attitude with us to the World Cup in Russia as we would every tournament.”

All eyes will be on Löw’s team over the coming weeks, as the World Champions strive for glory once again. One thing’s for sure: With a mindset like this, the team will be fully committed to represent their country in what is sure to be an exciting tournament.

A Culture Transformation in Teams Starts With an External Shake-Up

German national team manager Oliver Bierhoff talks shop about team culture, the pursuit of excellence and the influence of a startup mentality on professional players.

Read Next

2 COMMENTS

Please take note of the commenting guidelines.
You will receive an email to approve your comment.
Please take note of the commenting guidelines.
You will receive an email to approve your comment.

Thanks for your comment

You will receive an email to approve your comment. It will only appear after your confirmation.

Okay

Oh no! An unexpected error occurred.

Try again
by Héctor Miguel 26.06.2018
Wise words from a great coach who knows really how to move forward with leadership even when the tide is against its team.
It is nice to know what goes around the coach thoughts before the tournament, since he already have in mind the fact that in the last four World Cups the reigning champion have not made it through the group stage, and at this point —June 26— the Mannschaft is still in danger of failing.
I'm from Mexico and I was glad we beat Germany at the first match, but I hope also that both teams go through the group stage.
Reply
by ultrasportsclinic 16.07.2018
Nice Information shared London Physiotherapy Clinic Saying Thank you.
Reply

Recommended