It takes open eyes to see what we can change for the better and curiosity to dig deep for a solution. As someone who grew up in the water, scuba diving and now surfing, I became aware of the marine plastic problem and the terrible state our oceans are in. I am so proud that we at adidas are actually trying to do something about it – to make a difference – and not just to do less harm, but to work to make things better.
I’m convinced that most impactful change happens from within. I’m lucky to be a part of that change within adidas, and happy to use my voice and position in the company to inspire our people, the industry and beyond to protect our oceans and the world around us.
From 1 shoe to 5 million
We started our partnership with Parley for the Oceans with one shoe made from marine plastic in 2014 and immediately knew if we can make one shoe we can make 1 million. This year we’re going to make 5 million pairs with Parley Ocean Plastic™. But that’s not enough. There’s always the next step.
Supermodel and entrepreneur Karlie Kloss joined me on stage at SXSW to share her experience of empowering girls to learn to code. It’s a privilege to support Karlie with her ‘Kode with Klossy’ nonprofit as this powerful initiative can further grow a culture of inclusivity and opportunity for girls.
Watch our discussion with NPR’s Guy Raz as we explore ways to scale change for good. (Note: Video starts at 0:47)