It takes open eyes to see what we can change for the better and curiosity to dig deep for a solution. As someone who grew up in the water, scuba diving and now surfing, I became aware of the marine plastic problem and the terrible state our oceans are in. I am so proud that we at adidas are actually trying to do something about it – to make a difference – and not just to do less harm, but to work to make things better.

I’m convinced that most impactful change happens from within. I’m lucky to be a part of that change within adidas, and happy to use my voice and position in the company to inspire our people, the industry and beyond to protect our oceans and the world around us.

Find your purpose

How creators are driving change through the power of small

learn more

From 1 shoe to 5 million

We started our partnership with Parley for the Oceans with one shoe made from marine plastic in 2014 and immediately knew if we can make one shoe we can make 1 million. This year we’re going to make 5 million pairs with Parley Ocean Plastic™.  But that’s not enough. There’s always the next step.

Supermodel and entrepreneur Karlie Kloss joined me on stage at SXSW to share her experience of empowering girls to learn to code. It’s a privilege to support Karlie with her ‘Kode with Klossy’ nonprofit as this powerful initiative can further grow a culture of inclusivity and opportunity for girls.

Watch our discussion with NPR’s Guy Raz as we explore ways to scale change for good. (Note: Video starts at 0:47)


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by Alex of London 05.04.2018
It's important we all start to do more. It starts with being a little more mindful of our environments (natural and even the home or office). If we all think of ways we can improve and contribute, the world will continue to be an awesome place.
Nina Weihrauch
Nina Weihrauch | Editor Alex of London 09.04.2018
Hi Alex,

I can only agree. It's the small steps that every one of us can take to achieve something bigger together.
I personally think that living an eco-friendly lifestyle inspires the people around you, too. I for example got my best friends bamboo toothbrushes for Christmas and they loved it.

Be an inspiration for others and keep on rocking,

by Alex of London Nina Weihrauch 11.04.2018
Wow bamboo toothbrushes, great idea (never heard of that). Plastic isn't serving us well at all.

Did you see my article for GamePlan A?