For over 20 years now I have been working in Global Social & Environmental Affairs at adidas. I helped found the function within our company and have watched it grow from a handful of people to a team of 70+ spread all over the world. Today I lead the team towards one common goal: to make our company sustainable. The years have taught me to take a deep breath and persevere: it is a marathon, not a sprint.
The adidas and Reebok brands have built trust and credibility – fundamental in sports – through our commitment to helping athletes perform at their best and in the most sustainable footwear and apparel. We are grateful to be able to inspire our consumers to join us on our journey to become a sustainable company. We are at mile 1 but we have the unconditional passion to lead the race, picking up milestones along the way such as our presence in the Dow Jones Sustainability Indices for the past 18 years.
You might ask how comfortable I feel taking this long-term approach and wouldn’t it be better if I could click my fingers and make it happen? However I approach my professional life in the same way I tackle my sports passion – field hockey.
As a player and then a coach of many teams, it was a natural transition to apply my on-field experiences and game rules to my job.
These are five learnings I’ve taken from field hockey to the office.
1. Never stop training
There is always the potential to do better, whether you focus on your physical or technical skills. Take training as serious as the game. Ask your teammates and coaches how you can improve your performance and take their feedback to become better. Over the years the company’s sustainability program has been shaped by active listening, acting and engaging with critical internal and external stakeholders.
2. To win, the team comes first
It is not always the star players that win games. It is much more about the team that has a line-up that’s ready to use its hard and soft skills in the best possible way. Organization makes the difference. My team is an amazing group of diverse people with impressive skill sets, cultural background and expertise that always work together.
3. Have a goal for the season
Do not start a new season without being absolutely clear on what you want to achieve. This gives you focus and passion. The development of our sustainability program has always followed clear goals, targets and milestones which we publicly report on.
4. Be agile and flexible
It is important to have a game plan but also to read the game of your opponents. Be fast and agile in adjusting tactics. Our sustainability program has always been responsive to ad-hoc issues without giving up executing on long-term strategies and deliverables.
5. Celebrate successes and learn from defeats
Victories are even sweeter when you celebrate them together. Include all team members without leaving anyone out. The same applies when you analyze why things didn’t go so well. Review the performance of all players. On our journey to become a sustainable company we always discover things which we could do better. The journey never ends and once again it’s back to training!