Arizona State University sees sport the same way. We share a lot of the same values: We foster environments where innovation and creativity thrive, we see the world as a place to be disrupted and we have a passion for exploring the unknown.
So, we created the adidas and Arizona State University Global Sport Alliance. We’re combining the global reach of adidas with the world-class learning resources of ASU and we have a really big aspiration to shape the future of sport.
We’ll explore consumer behavior, cool new product materials and educational opportunities. We’ll put our findings out there and our hope is that athletes around the world can benefit from what we discover.
I talked to ASU President Dr. Michael Crow on the Extraordinary Happens podcast about our shared values and what we hope to accomplish with this new partnership. We both agree that the smallest impact sport has is on the game itself. We believe through sport, we have the power to change lives. The Global Sport Alliance puts action behind those words. We’re inspired by the possibilities ahead of us.
Listen to our full conversation on Extraordinary Happens.