Watch any sporting champion perform at the highest level and it’s easy to think they are free from nerves and unburdened by fear. Whereas us mere mortals might fluff our Open winning putt on the 18th hole, blaze a European Championship winning penalty over the crossbar or double fault when serving to save match point at Wimbledon, the sporting elite perform with a sense of control and calm.

This state of calm control is usually what many people lack when it comes to public speaking. Instead they feel a sense of dread and apprehension about having to stand in a room full of people and deliver a keynote talk, business presentation or, worse still, a best man’s speech at a wedding. But, as with sport’s elite, we too can enter into a state whereby we are in control, channelling our emotions in a positive manner to deliver the perfect performance.

man with notes in his hand speaking and gesturing mastering public speaking
Don’t let negative thoughts overpower the prep you’ve put into your presentation. Channel emotions for a positive outcome.

Here are seven simple steps to master public speaking:

1. Research

Not only do you need to know your subject and what you want to say, but you also need to know your audience. I travel all over the world and encounter all manner of audiences, each with their own cultural nuances. It’s important to understand who you’re talking to to ensure that you don’t say anything that may cause offence, as well as having some local knowledge to show them that you have made an effort.

2. Rehearse

As the old saying goes ‘practice makes perfect’, and public speaking is no different. There’s nothing worse than someone who hasn’t practised their talk and simply stands reading it word-for-word from cue cards. Take the time to go through it at home, practise on a family member and get comfortable with your talk; the more you do this, the more natural and at ease you will be when the big moment comes.

3. Illustrate

Not only have I given my fair share of talks, but as a student of my trade I’ve also seen a lot and one of my biggest criticisms is when people use slides that are word heavy. Slides are not always necessary but if you do need them make sure they illustrate what you’re saying, rather than simply saying what you’re already saying. People have come to hear you talk, not to read your talk on a series of uninspiring slides.

4. Visualise

In the days and hours leading up to your talk take time to sit quietly and visualise it in your head. Close your eyes, relax and picture the entire talk in your mind, from walking on stage, starting your talk, people laughing at your jokes (if you have any, and don’t feel they are essential) all the way through to a standing ovation at the end. The focus of this is priming your mind for success by showing it how you want events to unfold.

Focused. @thesergiogarcia is #GearedForMore. #TheOpen

Ein Beitrag geteilt von adidas Golf (@adidasgolf) am

5. Connect

When we are nervous it’s easy to avoid making eye contact with the audience, yet this is exactly what you need to do, you need to connect with as many people as possible. By doing this you are engaging with people directly, instead of standing on a stage and preaching to them, which is a surefire way to lose your audience. It’s about making the audience feel like they’re having a conversation with you, so talk to them, not at them, make eye contact and smile.

6. Energy

Even now I still get a sense of nervousness before I step onto the stage, but I’ve learnt to use it to create positive energy that comes through in my words and presence. Our brains release chemicals into our bodies when they sense danger, either physical or psychological, which serve to sharpen our senses. This is exactly what happens just before we give a public talk, as most of us fear making mistakes or being judged by others. Instead of seeing it as nerves, see it as energy and excitement and channel it to benefit you.

7. Value

Perhaps the most important aspect of public speaking for me is the ability to add value to people’s lives, be it through inspiring them with your own story, motivating them or giving them what I call ‘take homes’ – little tips and tools that they can implement in their own lives to affect a change. So take a moment to ask yourself ‘what am I giving to people?’.

The more I have spoken in public the more I have learnt to focus my energy and emotion on the ‘best case’ scenarios, rather than worrying about what will happen if things go wrong.

So, do your homework, come prepared, relax and enjoy the occasion.


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by Sandra 27.04.2017
So many on point inputs, might as well put them into action as I dread public speaking, funny thing is the one time it went really well is when I channeled my deadlift PR feeling right before the presentation...crazy and not so much at the same time!!
Thank you so much on this one!
Frank Thomas
Frank Thomas | Editor Sandra 28.04.2017
Hey Sandra, what a great way to "trick" your mind. When I read your comment I had to think of the following two articles: One is about taking a power pose and about how to use body posture to prepare for important and stressful situations and the other one is about actually doing a workout before you present because it will also change your body language. Thought this might be of interest for you, too.

Let me know what you think.
by Jessica Biddle 01.02.2019
As a fan of adidas , every night I visual evening wear, as alot of people I know, not only wear for sport but also to look good. I have many of ideas.
Thankyou for listening
by Self esteem matters 02.11.2019
I enjoyed the points you have listed on this page, they are very well-thought out and helpful to anyone struggling with public speaking. I found it hard to manage speaking to an audience but since becoming a teacher I conquered this fear.

I particularly think your point about connecting with your audience and engaging in eye contact is important to show your confidence as a speaker and also to engage your audience. By doing this and also by giving value, as you suggest, will result in a great response from those listening to you and this will also give you a confidence boost.

One thing I would add is that concentrating on providing value and the content of your speech or presentation will prevent you from becoming self conscious and will take your mind off any fears or nervousness you have.

I have a lot more helpful information and advice on confident public speaking on my website and I encourage you to check it out here:

Great blog by the way Frank!

I'll be stopping by again very soon.
by Fred amacio 18.01.2020
Nice article and very educational...