You don’t need to be a professional athlete to reap the benefits of sport and to learn how it can make you stronger or even boost your creativity and productivity. It’s more important to figure out how sport can play a part in your well-being and to work on your own winning formula to find balance.

To predict future trends in the sport-life arena, we took a look at human habits and behaviors, as well as digital technology’s impact on how we shape our approach to health, fitness, and well-being. We worked with industry experts, futurists, behavioral economists, neuro- and sport scientists to identify forward-looking developments in their respective fields, and further validated them by going to everyday people conducting the first-ever adidas Wellness Poll, surveying 3,000 US-based men and women of various activity levels aged 18–50.

Here’s what we found out:

1. The connected you

What do you eat? How much do you work out? What apps do you use? The answers to these questions define who we are and how we feel. Our bodies, minds, and the choices we make moment by moment are all deeply connected. We have started to intuitively understand that our path to healthy living is not about looking at one single metric, but balancing the whole. In the future, we’ll be empowered with an integrated and holistic profile of our data, combining movement, mindset, rest, and nutrition.

2. Social IRL (in real life)

We live IRL. Technology and the digital world influence our lifestyles, but interpersonal relationships remain at the core of our mental and physical health. Authentic human connection will become a key metric in gauging our well-being as online social networks inspire more offline action. 

Two men working out in the gym with dumbbell. adidas partner workout rowing with dumbbell, future trends, digital, health, well-being, fitness
Exercise can be as effective as many frequently prescribed drugs to treat some leading causes of death, including heart disease, diabetes and stroke. (BMJ Study, 2013)
Three women running in nature next to a river. adidas partner workout, women running group, future trends, fitness, well-being, health, Future Fit Forecast 2017
Over 80% of people say that working out with a friend makes it more fun. (adidas Wellness Poll 2017)
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3. Banishing bad

Chocolate? A bowl of ice cream? A brisk walk instead of running? What’s good and what’s bad for you? The answer: one size does NOT fit all. Our behavior depends on a number of daily decisions.

Technology will soon help redefine tomorrow’s habits by helping people understand what works for them as individuals; recommendations based off of societal mean will be a thing of the past.

4. Humanizing data

We can already measure every step we take, every kilometer we run, every hour we sleep, but what does it all add up to? As technology and science advance, we will be able to value the collective benefits of movement, nutrition, rest, and mindfulness, further encouraging positive habit change by connecting our actions to the things we care about.

5. End of experts

Gone will be the days when a doctor is the sole information gatekeeper. Our health and fitness apps will continue to expand their capabilities in providing us with important data, but key to this will be interpreting the data to better understand our individual experiences. This is where we’ll partner with our health and wellness professionals, assuming equal partnership to help gain personalized insights and individualized actions that can improve our overall well-being. This is the power of personalized information. “It’s estimated that by 2018, 70% of healthcare organizations globally will invest in consumer-facing technology including apps, wearables, remote monitoring, and virtual care.” (Emedcart)

Woman with fitness watch on treadmill sweating, humanizing data, adidas, future trends, fitness, running, well-being, health, digital, Future Fit Forecast 2017
Digital should be about understanding who you are, and what your goals are - Andy Gibson, Founder of Mind Apples, Author 'A mind for business'
woman sleeping in bed, sleep tracking, humanizing data, adidas, future trends, fitness, health, well-being, Future Fit Forecast 2017, adidas
8 hours rest or 6 hours with 4 hours deep sleep? Future technology will help redefine tomorrow's behaviors by helping people understand where they get the most value from their actions.
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 What future trend are you most excited about?

Download the full forecast

A list of future digital trends in sport and fitness, revealing predictions about the human habits and behaviors expected to shape our approach to healthy living over the next few years.



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by Sarah 21.03.2017
This is so true that Sport is the difference maker!
by Stacey Sarah 28.03.2017
Thanks Sarah, I'm guessing that many of our favorite childhood memories are anchored around sports. I'm smiling as I think about running, biking swimming, and then the team sports. Later, sport brings us more holistic appreciation for the many benefits that we gain from sweating, teamwork, fitness, community and also the sheer joy of play. How did sport make a difference for you?
by Nitesh 23.03.2017
So true about having energy to do things with your loved one is so important. In fact energy is much more valuable than time and money.
by Stacey Burr Nitesh 28.03.2017
If you've already learned that lesson in life you are way ahead of the game! I'm going to make myself a glass of mint water for extra hydration, stop typing and take a little run and I'll try to get an extra hour of sleep today. Thanks for the wise inspiration! What are you going to do for yourself?
by donald steven Stacey Burr 06.04.2018
Awesome, you have made me go crazy with the points you mentioned above.

Donald Stevens.
by Henry 23.11.2018
Raising your high thickness lipoprotein levels (great cholesterol and bringing down low thickness protein, enhancing blood stream and expanding your heart's ...
by Dr.Mazharu 27.09.2019
We all need motivation to diet for our healthy fit body. From this article we can get motivation with inspiration.