Lifestyle

Spotlight on a sport-inspired culture. Updates and trends to ignite your creative spark at work and in life.

Essential Reading

Find your Purpose

Find your Purpose

Our Unconventional Journey to Happiness

Half a Century of Classic Style: The History of the adidas Stan Smith

When Impossible is Really Nothing – adidas Leaders Climb Cerro El Plomo (5,434m)
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Career

Tools and motivation for leaders and experts. Be more productive. Propel your career. Become a business MVP.

Essential Reading

Workplace Culture: The Performance Blueprint

Workplace Culture: The Performance Blueprint

Cracking the Code: Service Design and the Value of Investigating Consumer Behavior

Bringing the Women’s World Cup Marketing Campaign to Life

How One Team is Tackling the Challenge of Plastic Waste in Latin America
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In practice

Looking to raise your game on a daily basis and strive to be the MVP in your team? Sometimes it just takes small changes to meet those challenges head on.

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Mindset

Think like an athlete. Reach your full potential with a pioneering spirit and winning attitude powered by sport.

A woman jumps and does the splits in mid-air.

Nia Dennis Isn’t Just Your Average Gymnast Gone Viral
Rugby player Portia Woodman smiles into distance during an interview.

Portia Woodman’s Unique Perspective on Team Play and Togetherness

Meet Linda Caicedo

The Special Olympics 2023: Why Sport Changing Lives Is a Two-Way Street
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Career Coach

Need to figure out your next off-field move? Our experience in talent scouting and getting the best out of our players can help.

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Ideas

Creativity in action. Unlocking the imagination and cracking the code behind big ideas and innovation.

Essential Reading

The GamePlan A Guide to Creativity

The GamePlan A Guide to Creativity
A group of adidas employees in front of a giant football.

Adi Down Under: How a Group of adidas Employees Experienced the FIFA Women’s World Cup

Answering the 5 Most Commonly Asked Questions on Climate Change from our Employees

Real Courage in Business Isn’t About Bold Leaps into the Unknown, it’s a Shared Mindset to Help You Take the Shot
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Flagship

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Mindset

There's No "Undefeated" in Entrepreneurship

www.garyvaynerchuk.com OPEN LINK

Take the Hits and Move On

Are losses holding you back? Gary Vaynerchuk says it’s ok to call it quits and move on from a knock down. “The biggest truth in entrepreneurship is that losing is a part of the game, and the quicker you realize this, the sooner you won’t be paralyzed by the thought of making a mistake in business.”

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