Sneakerheads help uncage UltraBOOST
Buying a shoe just to destroy it afterwards? Might seem crazy. But that’s exactly what the creative crowd did with the adidas UltraBOOST running shoe.
Last year, real-world sneakerheads decided to uncage the UltraBOOST running shoe and customize it to fit their own tastes and styles. These unique takes were wildly popular, but lacked the performance integrity of what the original UltraBOOST represents – the greatest running shoe ever.
It became clear: We needed to uncage the UltraBOOST without sacrificing performance. Inspired by this bold approach, we were energized to find a solution.
UltraBOOST Uncaged combines the performance and innovation of the original UltraBOOST with the unique flair of our passionately creative fan base. This effort is another prime example of our pledge and dedication to work together with athletes and fans to shape the future of sport.
Obsessed with silhouettes and sketches?
Ben Herath on what it takes to be a great designer.Read next
thanks for your heads up. The typo has been corrected immediately.
I hope you enjoyed reading Ben's story?!
Some pictures of the new creations would have been useful.