After many years of attending LGBTQ Pride events I knew with certainty that adidas would belong alongside that celebration and create a proud representation of the fight for equality.

“The current news cycle has proven more than ever that the LGBTQ community is one built on strength, courage and resilience.”

Show your support during Pride month

Download the giant Pride Superstar picture and make it your Facebook cover photo.

Download

Similar tragic events became the inspiration for the adidas Originals Pride Superstar, which recall the events of the Stonewall riots of 1969 in New York City. The colorful splashing graphic was intended to illustrate a riot, a fight and a struggle. The shoe has stomped, kicked and run through the iconic colors of the rainbow flag.

Like the events of that night in 1969, the LGBTQ community will once again persevere, survive and become stronger than ever. This is sport and style coming together to represent a struggle, a celebration, and a bright future for a community that knows well the importance of determination and tenacity in the face of adversity.

3 COMMENTS

Please take note of the commenting guidelines.
You will receive an email to approve your comment.
Please take note of the commenting guidelines.
You will receive an email to approve your comment.

Thanks for your comment

You will receive an email to approve your comment. It will only appear after your confirmation.

Okay

Oh no! An unexpected error occurred.

Try again
by Rachael Jezierski 21.06.2016
Beautifully executed design...absolutely spot on! Love them!
Reply
by Kannan Karuppiah 23.06.2016
A design truly in with the challenging times. A designer creates for his/her own personal satisfaction and to create something that resonates with your passion, beliefs and business needs, that is pure pleasure.
Reply
by Margaret Raabe 27.06.2016
Absolutely love these. Such a great design and great way to show support for the entire community. :)
Reply