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Extraordinary Happens Podcast

Whether you’re in business or sports, if you’re following the status quo and doing things the way they’ve always been done, you’re not going to get ahead. So, how do you truly become disruptive?

You have to ask why.

Pulaski Academy Head Football Coach Kevin Kelley did exactly that when he took the job in 2003. He looked at every part of the program – from the offseason program to the game itself – and asked, “Why?”

“If we don’t have a good reason [for doing something], or if it’s because [it’s what] everybody else does or if it’s because that’s what my high school or college coach does, that’s not good enough for me. If we cannot support it, how can we expect the kids to buy in?” – Kevin Kelley

Kevin looked at the statistics behind the game and completely shook up how it’s always been played. He never punts, always goes for it on fourth down and always kicks on-side after a touchdown. His disruptive philosophy has led his team to five championship wins and counting.

To me, risk is doing something the way it’s always been done. Traditionally, companies and coaches have punished people for doing things differently and making little mistakes. But the only way to lead change is to make little mistakes and learn from them. That’s how you have big wins.

Be willing to try something different if you’ve got a good reason and you can back it up. Don’t be afraid to make small mistakes …” – Kevin Kelley

Listen to our full conversation on Extraordinary Happens.

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