The first pairs of the adidas x Parley performance footwear will be on the feet of ocean lovers around the world this summer thanks to the Group’s commitment to an open-source approach to Creating the New.
My role in this approach in terms of product development, in the context of sport, is like a specialized sports coach who is brought in to add some technical consideration to the equipment available to a team. Whilst it is normal for these specialists to look to improve weight training and recovery exercises or bring diet to the spotlight, I have my industrial design hat on at adidas and am seeing how advances in manufacturing and technology can produce added performance through footwear designs, tailored to the individual needs of any athlete.
Browse this gallery to understand more about what this means and how it creates opportunities for the use of new fibres, such as those from ocean plastic, as well as the athlete specifications it can address.
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