Yes, I’m burning calories, yes, I’m keeping my heart healthy but what would be possible if my kinetic energy was turned into electric watts? What if all the running and walking humans do every day could be truly exploited?
These thoughts regularly rushed around my head, but I’m neither a professional inventor nor a physicist, so I was pretty sure that I would never bring that idea to life.
By coincidence I heard about an employee contest organized by adidas that challenged us to find a new retail sustainability innovation.
Our Innovation Hub contest, driven by our Retail Innovation and Green Company initiative, was designed for people to move outside their area of expertise, look at new challenges and most importantly take the time to research and bring an idea to life. It was a unique opportunity for me, and I took it.
I explored different technologies that could convert kinetic energy into electric energy and found ‘piezoelectric’ components that when pressed generate green electricity. This was really a WOW moment for me!
I thought about using the piezoelectric components in floor tiles of stores to generate green energy. I could already see adidas consumers walking around our stores, trying out our shoes and all the time creating green electricity!
My colleagues at our Innovation Hub saw the same vision and I won the Retail Green Sustainability contest which will bring my vision to life later this year.
Thanks to this competition I’ve learned three really valuable yet simple things to be more creative:
- You don’t need to be a master of a subject to excel in it.
- Rely on available resources – there are lots of useful tools around you.
- Don’t be afraid to try out something new. You never know where your daydreams can take you!
What creative ideas are you turning over in the gym, on the track or in the pool? Don’t be afraid to bring them to life…there’s plenty of tools and supporters out there to help you along.