Trends…love them or loathe them, they are an ongoing factor in business culture. For individuals seeking employment opportunities, paying close attention to social media trends and putting them into action can accelerate increased interviews, which will ultimately land a new position. They are here to stay and increasingly helping recruiters and candidates find one another!
Whether you are a professional sports talent scout or a retail recruiter, we share a common bond: we are all scouting players using online technology to determine our next best candidate!
“We are looking for a digital footprint of future talent and their success stories.”
Candidates who show up online with the following three attractors will increase their opportunities of being seen, scouted, and contacted:
1) Personal branding presence
Candidates with a strong personal branding presence understand that what they say through their profiles is more important than what they don’t say. There’s a phrase that I love, “when you show up – you go up!” This phrase holds true on social media. When I see a professional who has information in his/her summary that is engaging, inviting, and talking about his/her achievements, I can start to learn about the candidate’s strengths, values and qualities for the job.
Candidates who show up in the social space with authenticity are much more marketable than those who are following a cookie cutter profile.
Being authentic allows your personality to shine through. All too often, candidates become fearful about saying the wrong thing, fearful it may not get them an interview. They hold their cards so tightly to their chest their knuckles turn white.
It also allows recruiters to look into your background with a comprehensive lens to see your best attributes. Share one or two characteristics on your profile that reflect what others say about you. For example: “I’m known as the ___” – fill in the blank. Are you good at getting things done under pressure? Perhaps you are an exceptional team player because you are able to make time for a colleague when you only have a nanosecond. Are you a great listener and an even better problem solver?
3) Imagery is key!
Choose a photo and banner that is an extension of your personality and your brand. If you are interested in sports and wanting to work in the sports industry, reflect this in your profile. As retailers, we have a bit more flexibility in this area because our day-to-day workplace is image-driven. The products that we sell have personality and we market them as such. Doesn’t it make sense to give our own personal brand the same attention as the products we sell? Marketing our own personal brand is paramount in “showing up with a solid online presence”.
Say cheese! Don’t be afraid of letting your personality shine through.
My two top picks for scouting talent:
Both are free and offer easy-to-use platforms for building a credible online footprint!