Last year Reebok was proud to announce its sponsorship of the Ultimate Fighting Championship. But does the alliance pay off? Or is it just another exclusivity deal global sports leagues have with fitness companies? Our today’s Click-Tip answers these questions and identifies four valuable lessons about spotting the right sponsorship opportunity at the right time.

We think it’s a great analysis.

CLICK-TIP: What Reebok’s sponsorship of UFC teaches us about perfect timing(Media Post, David Saef)

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