Being a designer. Something that many people out there dream of. At least I did when I was a kid. I remember sitting in my high school in the foothills of Adelaide, Australia making my first scribbles and daydreaming about shoe design and travelling to faraway places. And I made my way. Today I am heading up the adidas Running design team, located in a small Bavarian town about 15,000km away from Adelaide. And I enjoy every day.

““I must also say that being a designer is not always how I thought it would be. It is not all fancy. It is actually hard work. And it requires a lot of different skills to be a good designer.”Ben Herath, Vice President Design, adidas Running

So I am asking you now – do you have what it takes?

1. True passion

It sounds obvious but it is the simple truth. It all actually begins with passion. In my case it is the passion for sport and a love for footwear. But it can also be a passion for cars, furniture, watches, clothes or whatever you want to design. Without that, I believe it is almost impossible to become a good designer.

2. Craftsmanship

Believe it or not, you need to have proper skills. Most footwear designers discover their passion early and move toward a course such as Industrial Design. This course helps develop natural creative talents like drawing and sculpting and turn them into tools for solving complex problems. The course also provides a foundation of methods and skills such as design thinking, human-centred design and design for manufacturing that will add value in any creative organisation. But professional education is only the beginning.

3.  A genuine interest in people Design is very much about understanding the consumer and finding out what they value and why. It is about finding meaningful insights that can fuel and drive designs. Here at adidas we place ourselves at the centre where sport, culture and creativity collide and we understand the meaning that sport can have in people´s lives. For example when we designed the Ultra Boost, the key insight we had was around energy. I still love to watch people try Boost on for the first time because their reaction is always amazing. With Ultra Boost, we wanted to build on this feeling that Boost feels alive. We worked hard to make every part work in harmony with each other so that the whole shoe just comes alive with energy. For you that means: if you want to be a designer you need a good portion of empathy!

4. Flexibility and the will to always challenge the status quo

The world never stands still and this is especially true for the world that we live in – the world of design. What was the truth yesterday suddenly isn´t anymore. Things move fast and the world around our consumer is constantly changing. As a designer you need to be willing to always learn, always ask questions, challenge what you know and unleash your natural curiosity. A curiosity to ask ‘why does that shoe look like that?’ Check out this video to see how for example the world of running has changed and what that meant for us as designers.

5. And lastly – good storytelling skills.

Design is also about storytelling, about building chapters in a story. Let´s take the Ultra Boost as an example again. It aims to be not just an extension of yourself but also the city you live in. So the launch colour was inspired by the urban cityscape and the night sky as it changes from night to day and day to night when a lot of people are out running. As the year unfolds, the Ultra Boost will follow the moods of the season and so the colours over the summer are bright and filled with energy. As we move toward September, we start to bring more neutral, toned-down colours and let the richness of the textures shine. You get the idea. With every new colourway, there is a story behind it that builds and grows from one to the next. Now let me ask you. Are you a good storyteller? Do you have the passion and the skills that it takes? Are you empathetic and willing to accept and drive change? If so – congratulations, because you are about to make a career in what I think is the best job in the world.


Creativity requires focus, passion and above all, practice- take it from those who know.

Unleash Your Inner Creator


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by Tiffany Jiang 04.08.2015
Ben, this is a great article that resonates with a lot of the feelings I have towards footwear design. Do you have any advice for students like me who are trying to make our way into the industry? Any tips or suggestions on getting footwear design internships?
by Dwarak 19.08.2015
Its not easy to design the content the client needs they really need a passion toward design then they can do it great adidas designers...

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by XXX 29.01.2016
Probably the most potent application with regard to creating sympathy being a custom will be prototyping. That fulfills other team half-way, may be the 2nd almost all convincing artifact the initial like a narrated movie with the prototype.
by Burak 28.08.2016
Hello Ben Herath, I'm a young designer, I would like to share my designs of my own custom adidas. have a good day sincerely
by Aidar 25.01.2017

Hi Ben,
I'm from Kazakhstan
Once I took a great interest in fashion design
And I have always been inspired by three lines Adidas
I recently found a website "Game Plan A"
And he saw an opportunity to realize their ideas
My ideas have remained on sketches
I would like to share them with Adidas
How to make this possible...
Nina Weihrauch
Nina Weihrauch | Editor Aidar 26.01.2017
Hi Aidar,

thanks for your comment.
Great that you're an adidas and a GamePlan A fan! Please use the contact form here on GamePlan A or on our website ( to get in touch with us.


by Aidar Nina Weihrauch 09.02.2017
Hello Nina,
help me to contact you,
Contact your design department (e-mail)
that I could transfer the sketches of clothing designs for adidas

Thank you,

Nina Weihrauch
Nina Weihrauch | Editor Aidar 14.02.2017
Hi Aidar,

I'm afraid, I can't give you an e-mail address of our design teams.
The best way to get in touch with us via e-mail is to use our contact form here on GamePlan A: or on our corporate website:

Hope this helps :)


by rashid 07.04.2017
i am from Iran.
I am a mold maker Shoes and Sandals.
I know somewhat the shoe out sole design.
And I am very interested in the design.
And one of my goals dimensional design professional shoe.
by Kwon 09.05.2017
Hi Ben. I am a high school student in Korea, and my goal is to be a designer like you(especially in Adidas!) Would you mind if I ask specific steps of how to be a designer? I hope you send an email to me. Anyway, your article was great, and I was so impressed with it. Thank you!
Hi Kwon,

thanks for your comment. So great to read about your passion for design and the 3-Stripes.
If you haven't already done, I recommend you our "Creativity on command checklist":

What are your questions for Ben? I'll try to find out some answers for you.

Best and keep on pushing,

by Matthew J Marich 04.11.2017
It helped me get back into sneakers and clothing. The first time I saw the nomad silhouette it gave me goose bumps. I cannot believe it had not been sold out, so I purchased a black and red colour way that is my favorite. Not to mention most of my favorite athletes Damian, Harden, as well as my favorite college football team Miami hurricanes. Also my birthday is 3-3-80 so I feel connected to the three stripes. Creative “hustlers” come in all shapes, sizes, and personalities.
Nina Weihrauch
Nina Weihrauch | Editor Matthew J Marich 14.11.2017
Hi Matthew,

thanks for sharing your passion for the 3-Stripes!
As you're a big sneaker fan I'd like to know if you have any tips on how create a cool outfit with sneakers for the office? Ideas?

For me at adidas, it's easy to wear sneakers at work, but not everyone can work in such a cool work environment. Maybe you can help our GamePlan A community members who are working in a more classy environment, too?

All the best from the 3-Stripes,

by Matthew J Marich 04.11.2017
I think it would be interesting if you guys did snowmobile clothing. A hunting and fishing limited collection with Adidas for fall winter? Motocross? Dirt bike apparel for something different. Maybe you reach another group of potential consumers. The ultimate project that would be my dream would be designing A M3 Adidas BMW.
by JIe Zou 19.02.2023
go all out
by Nayara Lima Neves 07.06.2023
Hello my name is Nayara, i not speack english; Tenho uma IDEIA, para implementar na coleção de inverno, desde ja agradeço e informo que não sou designe. Porem gosto de moda "O diferencial", não tenho interesses lucrativos só gostaria de compartilhar uma ideia!
A empresa/marca ADIDAS, tem como emblema como uma fonte que trás valor a marca; alem da qualidade... Sabe aquelas blusas de frio moletom algo parecido com OMBREIRAS na nuca para destacar a marca. As pessoas usariam o cabelo preso mesmo estando frio e mostraria marca e seria um diferencial; porque ate hoje não vi uma empresa que criasse uma BLUSA MOLETOM QUE MOSTRE SEU EMBLEMA NA NUCA. Eu imagino algo que ao mesmo tempo que seja: Esportivo também seja casual, imagine uma blusa de trico com gola alta por baixo da moletom; essas blusas não saem de moda anos estão no mercado, não é uma blusa temporal. isso trás estilo e sofisticação ao mesmo tempo.
Te convido a imaginar comigo, um modelo de blusa trico de cor preto; gola alta e blusa moletom branca com os emblemas da ADIDAS como sempre colocados, porem com demostração na nuca, as peças debaixo mais soltas e um tênis ADIDAS.
Trás ao consumidor versatilidade, estilo maior marcação da marca/empresa; e o que eles querem "MOSTRAR A MARCA QUE CONSOMEM'. Desde ja agradeço, Nayara Lima
by Victoria Renzo 07.07.2023
Hi There,

I am reaching out as I have recently gone back to freelance design and would love to have the opportunity to design for Adidas, a brand I value and feel very passionate about. I am big believer of its culture and what adidas has to offer for its customers and employees.

So, a little about me, I am a creative designer with over 8 years experience of designing multi product for both Women’s and Girlswear. I have a degree in BA Fashion Design which then led to me working at Debenhams as a Personal Stylist whilst interning alongside the design team. My first design job was at NICCE as a design assistant, moving on to become a designer with The Brand Machine Group (BMG). During my time with BMG, I have had the opportunity to work on some amazing brands such as, New Balance, Jack Wills, Lyle and Scott, Penfield and Elle. Demonstrating I am a versatile, innovative and enthusiastic individual.

Having gained considerable experience in the industry, I now want a new challenge, to grow with you and be part of the Adidas journey. I love bringing designs to life and experimenting with colour, shapes, fabrics, print and graphics. My passion and skill is to create athletic streetwear fashion for women and young youth. My aim is to deliver inspired designs for you, to make women feel confident and to change lives through sport.

I hope to hear from you and to fulfil my ambition with the opportunity to design for Adidas.

Kind Regards,