So you have decided to apply for a job with adidas. Great ! What’s next?
If you are in the market for your next gig, you may have come across some organizations that are using video interviewing. A few years back this was a relatively experimental approach in the field of recruiting. Now, the technology and internet speeds are making this a more viable option for a more efficient recruiting process, both for the organization and the candidate. Therefore we felt it’s important to shed some light on the technology itself and how to get the most out of the experience.
Video interviews at adidas
At adidas we are leveraging video interviewing for certain positions in North America and our Headquarters in Germany. We use this technology as it allows us to interview many more candidates than we would without it.
There are many forms of video interviewing. It can be as simple as doing a live interview via Skype or leveraging technology that allows for a virtual interview.
In our case, we leverage both. But in this example we are discussing the latter, the virtual video interview.
What is a video interview and how does it work?

A virtual video interview is essentially a web-based pre-recorded video interview. This method allows you to record the interview at your convenience. We typically give you 3-4 days to complete the interview and all you need is a web-cam and microphone. You can even use your mobile device. During the video interview, you watch our team ask you a question which you will also read on the screen. For each question you are given approximately 20 seconds to prepare, followed by 2-minutes to record your response. Most interviews range from 6-8 questions. The hiring team then uses the information to evaluate which candidates to invite into the next stages. That could be via phone, live video or in person.
How to nail your interview
We have watched thousands of these videos. Here are 4 tips to make a great first impression.
1. Relax.
Based on candidate feedback, we understand for most of you this is the first time you have been asked to complete an interview like this. We don’t expect perfection. Instead, we are only looking to gather the basic information we need to assess your qualifications according to the requirements of our hiring team.
2. Follow the instructions.
The system will guide you through a setup. Make sure the audio and video are working correctly. If they are available, get used to the watch/prepare/respond rhythm of the interview by taking advantage of the practice questions. By the second or third question, you will have it down.
3. Prepare.
Read through the job description thoroughly. Give examples of your previous work that support the experience and skills asked for in the job description.
4. Lastly, pay attention to your surroundings.
We can hear your phone ringing. We can see your dog using the backyard as a toilet through the window over your shoulder. True story! As evidence that no videos are perfect, ‘dog in the backyard’-guy was hired for an Operations position with our team in Portland and is doing a fantastic job.
Working for us is fun. Take a deep breath and relax. Put the dog away and turn off your ringer.
Thank you for this blog post! It was interesting and useful for future candidates.
I have a quick question for you, do you know what are the key characteristic/skills that a Addidas team member must have to excel within your organization?
Looking forward to hearing from you,
-C
Thanks for this post on video interviews. I submitted my video interview for an internship in Portland about 2 weeks ago. I was wondering what is the average response time to our videos.
Thanks
I really appreciate this article - I completed my video interview earlier this week and your tips were really helpful. I've had video interviews before but not with a clock countdown. It surprised me at first, but I think it's a smart tactic to get to know candidates on a personal level in a timely manner.
Thanks for posting!
Good luck!
@Quentin
Average response time should be within a few weeks, however the internship process may be a little different because often it is managed by our colleagues in HR rather than in recruiting. In addition, we have so many responses to screen for internships that it might take just a bit longer.
@Nicole
We appreciate your enthusiasm. Sometimes it takes a few tries.
@Corredor
Specific traits can depend on the position, but overall we look for people who are innovative, passionate about sports and have ability to collaborate with team members across functions.
What date do most internships in the summer start and how long do they last?
Thank you
Thanks for the question however I'm not sure I can answer as I have not been involved in the internship selection process. In addition, we may be on different timelines in different parts of the world.
However I haven't been contacted after that, so I was wondering what the status of my application was and who might I reach out to, in order to find that out?
Thank you for the opportunity to interview for Adidas. This blog was extremely helpful in preparing for the video interview and I am flattered to be considered for an inspiring and innovative company such as Adidas. I hope to hear from recruiting soon.
Best,
Ruby Toor
Good luck!
What's the likelihood of being considered for a role in Germany if you live in South Africa???
Thanks for the article, I really enjoyed reading it! I had a phone interview with one of your recruiters a few days ago for a Design position within Adidas. I hope I did a good job and I'm looking forward to hearing back from your hiring manager, hopefully with an invite for a live video interview. So I hope I will be using your tips soon!
Thanks for helping!
Best,
Sabrina
Thanks for the question. For technical issues with the system we recommend reaching out to WePow Tech Support at support@wepow.com
Hopefully that's helpful.
Many Thanks
Aman Sachdev
Feel free to prepare any way you see appropriate. You probably won't know about the questions until you conduct the interview however.
Thank you for the blog post! Very interesting and informative! I actually just applied for the Dallas Soccer Sales Representative position. Usually how long does it take to hear back from a recruiter? Or should I seek the sales recruiter and introduce myself?
Hey Dustin! The tips were very useful to prepare me for the interview. With every tip I felt more relaxed and confident. This is my first time doing a video interview and was curious if Adidas will give any personal feedback?
If not, It's A-O-K
Best,
Raul Ortiz
Glad the tips were helpful and thanks for letting us know. Regarding feedback, you will receive a response from us no matter what. The level of feedback you get on a video interview depends on a lot of things including how many applicants were asked to participate and the amount of people that were involved in the evaluation process. If you don't receive specific feedback on the video interview, I recommend reaching out to your recruiter with the request.
Thanks,
Dustin
For more application tips and tricks, check out these stories:
http://www.gameplan-a.com/2014/02/adidas-top-10-tips-for-a-successful-job-interview/
http://www.gameplan-a.com/2016/03/looking-for-a-job-your-first-impression-is-online/
High five,
Nina
Thank you for this great article before interview. There is a interview soon which i'll apply.
I've got only one question for you, how do you decide if someone from abroad to apply job in Germany ?
Should i have great skills or experience... etc something ?
Thank you in advance !
Thanks for the blog post. This definitely helped me prepare for my video interview. I submitted my video interview for a position in Soccer Sales a month ago. The application on the site says "Application in process". My guess is I should sit tight as someone will be reaching out regardless pretty soon? Just anxious and excited to hear back! Thanks again!
Thanks for completing your interview, and for your interest in joining our team. Response times can vary, however it shouldn't take a month. Thanks for your patience.
Thanks!
is this video interview generally in English? I am from Germany and I apply for a position in the HQ in Germany.
Thanks
we're glad to hear that Dustin's article helped you prepare for the interview.
After experiencing a video interview yourself, do you have any tips to add to our article?
Good luck for the application process,
Nina
My question is: I completed my interview July 7, 2018. Still waiting for the feedback, how long does it take to get the response? Or does it mean that since there’s no response yet , negative results?
I received video interview mail from Ms.Anne Fischer , ANNE.FISCHER@ADIDAS-GROUP.COM